Pricing/Amenity Analysis

SMG can assist developers in refining their development/real estate project pricing. SMG can provide a pricing analysis that identifies your projects target pricing range and allow you to maximize your potential development revenues.  SMG’s comprehensive approach utilizes specific market data as well as our unique insight to offer developers detailed information on proposed pricing.

Let SMG help you make better decisions and understand the supply and demand economics for your existing or proposed lodging/hotel project. SMG can provide a detailed supply and demand analysis that identifies consumers demand and existing lodging supply and how your project can take advantage of existing and future trends.

SMG provides market feasibility studies for new projects and expansion projects including hotel, condo and fractional ownership opportunities. Market supply and demand, analysis of occupancy, average rate levels within the existing competitive set are joined with internal financial modeling and analysis to provide counsel on the probable alternatives and success of capital investments.

Fair share and market share reviews reveal probable opportunities within specific competitive sets of geographic areas. SMG can also assist with the review of brand franchise opportunities, strategic fit in specific brand alignments, and internal and external expenses related to branding opportunities.